The Gluten-Free Struggle at Motorway Services and Coffee Shops

As a coeliac, stopping for a quick bite at motorway service stations or coffee shops in the UK often feels like an exercise in disappointment. While gluten-free options in supermarkets have come on leaps and bounds in recent years, the same progress hasn’t reached the grab-and-go sector. At most service stops, the offerings are depressingly predictable—chocolate brownies, flapjack cereal bars, or crisps. If you’re lucky, you might find a lone packet of gluten-free biscuits.

Why the Limited Choices?

This lack of variety is puzzling. With an estimated 1% of the population being coeliac and many others avoiding gluten for health or lifestyle reasons, you’d think the demand would justify better options. The problem could stem from logistical challenges, like ensuring cross-contamination-free preparation in small or busy kitchens. Or perhaps these businesses assume that gluten-free offerings aren’t a priority for travellers and commuters—despite evidence to the contrary in the success of such products in supermarkets.

Small Glimmers of Hope

Thankfully, a few chains are stepping up. Pret a Manger has introduced gluten-free sandwiches and wraps that are clearly labelled and prepackaged for safety, while Costa Coffee occasionally stocks gluten-free sandwiches and savoury snacks. Leon, where available, offers an excellent range of gluten-free dishes, including rice boxes that are satisfying and flavorful—a much-needed alternative to the sugary snacks that dominate.

However, these examples are exceptions rather than the norm, and Leon outlets are still relatively rare in motorway service stations. Their success shows that creating gluten-free meals is possible without compromising on flavour, safety, or convenience.

Is the Grass Greener Elsewhere?

The situation is slightly better in the United States, where many chains prominently feature gluten-free items on their menus. Panera Bread, Chipotle, and others offer clearly marked gluten-free options, and several fast-food chains have even introduced gluten-free buns. While cross-contamination concerns remain, the effort to cater to gluten-free diners is more evident across the Atlantic.

A Missed Opportunity

For UK motorway service stations, the lack of variety feels like a missed opportunity. With travellers looking for quick, satisfying meals, it’s hard to understand why more coeliac-friendly options aren’t available. A proper gluten-free sandwich, wrap, or savoury snack would undoubtedly sell well—not just to coeliacs but also to the growing number of gluten-avoiders.

Share Your Experiences

For me, the frustration is real. I’d love to hear what your experiences have been when travelling or grabbing coffee on the go. Do you have a go-to chain that offers great gluten-free options? Have you noticed differences in other countries? And what changes would you like to see?

Let’s discuss how we can make life on the move better for everyone in the gluten-free community. Your input could spark new ideas—or even help bring attention to the need for change!

Warm regards,

The Celiac Scientist